Products and Services

CoachFX was established to make your life as a governing body, club, coach or a player easier by giving you access to world class expertise, content and resources. From building tailored websites to providing grassroots coaches with basic coaching content, our mission to make life easier is driven by simplification. We will continue to evolve our portfolio of products and services as the industry changes with a drive and commitment to provide a world class service to the football industry worldwide. (Read More)

Partners & Clients

We've had the pleasure of working with an array of leading football organisations creating and deploying tailored solutions across the globe. Every client is treasured equally no matter the size of the relationship. We are committed to continually enhancing our partnerships and finding new innovative ways to improve how our clients get the best value from our products and services.

Company History

The company was established in late 2004 but development began in 2001 with founder Raymond Farrelly having a passion to find a digital solution for sharing high quality coaching content with US coaches. The small team was joined by IT guru Iain Livingstone in 2002 and the build began. 3 years later, the company's first product was launched in 2005 at the NSCAA coaches convention in Baltimore. Now in its 15th year the business has diversified into building e-learning platforms, creating apps and advising football businesses on how to maximise their potential internationally.

Sales and Service

The company prides itself in giving our clients a fast and responsive service whether that’s to a sales enquiry or providing technical support for our platforms or software. Email us for any support issues at


CoachFX 360 is the World's Most Advanced drill design software in the football market.
Built by CoachFX it has been developed with a coach's mindset to give the most realistic version of your drill possible.
Easy to use it features:

  • Downloaded to your device to protect YOUR content.
  • PC and Mac versions available.
  • Smooth 3D lifelike motion of players, officials and balls.
  • 360-degree cameras to track your drill.
  • 3D players, officials, equipment, stadium and pitch types.
  • Advanced analytical tools including player highlighters, touchline tracker, player linking and ball motion.
We also offer a branded version which will surround the stadium in your club or sponsor logo, drop us a note to find out more.
Any questions please feel free to email us at

CoachFX PRO is easy to use 2D drill creation software for soccer that downloads to your device.
Breathe life into your coaching sessions and visually show your players what you want them to do. Full functionality including animated referees, a range of analytical tools and combine all this with digital video.

  • Amazing 2D full motion graphics.
  • Multiple pitch layouts.
  • Multiple camera views.
  • Amazing analytic tools.
  • Draw and text tools.
  • Full range of equipment.
  • Draw incredibly sharp illustrations.
French, Portuguese, Spanish, Italian and English versions.
PLEASE NOTE: This is not tablet or Mac compatible. Suitable for PC only.
Any questions please feel free to email us at

Web & App Development

Our main site at is where we host the vast majority of our own coaching content and resources.
It also acts as our white label platform for organisations looking to have their own private system with clients such as Celtic FC, Coerver and adidas all benefitting from this turnkey solution.
If you are a coach looking for new ideas or an organisation of with a specific audience we can help you reach and build value both commercially and in engagement.
For any specific enquiries on accessing or if you are interested in using the platform email us any time at

Over the years and by virtue of building so many new versions of our own content delivery systems, we have developed a great understanding of what types of online systems work most effectively both from a user and a systems' admin perspective.
Our approach is always client led but with audience engagement as the core objective and we have the capability to provide off the shelf solutions as well as bespoke platforms integrated with existing data systems.
Email us with any enquiries at

Creating Resources

At CoachFX we have a team of highly qualified coaches and designers who dedicated to understanding your content needs and producing best in class results.
It might be that you simply need illustrations for a coaching manual recreated in 3D or maybe you are looking for fully animated videos of training drills. Whatever the format of your current content our team will breathe life into it and deliver your content in your required format.
There’s no job too big or small so reach out to us at and we will be on hand to assist.

Football Strategy

Our business has a deep understanding of the power of sport across the many sectors it engages with many of our staff previously holding senior roles in both the technical and commercial side of the game.
It will come as no surprise that to fully maximise a sport brand's potential you should have a holistic approach across the organisation but that's not always practical for organisations, particularly those at the early stages of exploring their potential outside the obvious revenue channels.
Whatever stage your organisation is at we have expertise to help model and guide you.
For an exploratory discussion email us any time on